Writing is an art. Publishing is a business.

In virtually every endeavor there exists these two elements, the joy of human creativity, and the economics of human behavior (business). Which one you intend to pursue will determine what strategies you deploy and what outcome(s) you achieve. How you relate the two will determine your organizational ethics and values. Make them neither an idol to be worshipped nor an enemy to be despised. Creativity and economics, art and business need each other.

Writing a book is an art. Publishing a book is a business.
Religion is an art. Running a church is a business.
Learning is an art. School is a business.
Ecstasy and eroticism are arts. Sex is a business.
Food is an art. Restaurants are a businesses.
Thinking is an art. Blogging is a business.

About VIA


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