The plan is less important than the planning.

A team with a plan is less effective than a team that has gone through the rigorous and involved process of putting that plan together. The process of planning is what builds knowledge, understanding, insight, and inspiration to execute. For this reason, outsourcing the “planning” to a third-party is detrimental to an organization’s success. The people of the organization must be fully involved, and set aside time to wade through the planning process with discipline, and diligence. Also, by involving the people who will eventually execute the plan, the process of planning allows them to “own” the plan which makes implementation far more effective.

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