Great leaders say, “I’m sorry.”

Too often an apology is seen as an admission of fault or an acceptance of liability. This is a low view of the word “sorry.” Leaders who only see an apology as somehow undermining their position or authority not only completely miss the point, their abdication of this critical skill increases distrust, disillusionment, and disintegration in the organizations they lead.


Because an apology is ultimately an act of empathy. To say “sorry,” is to connect your leadership and influence with another person’s heart and soul. This relational and emotional connection with the people you lead strengthens trust, humanizes decisions, and favors health and humanity over power and title. Contrary to the low view, and counter-intuitively, saying, “I’m sorry” actually strengthens a leader’s authority with the people they influence.

Now, go apologize, empathize, and energize your leadership and your organization by saying, “I’m sorry.”

About VIA

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